Chiropractor Dr. Jean-Sébastien Blouin DC, PhD holds a Canadian Chiropractic Research Foundation (CCRF) Professorship in Spine Biomechanics and Neurophysiology at School of Human Kinetics, University of British Columbia (UBC). The TV ad is an opportunity for Dr Blouin to discuss the work that he is doing in conjunction with his CCRF professorship at UBC talking about cutting-edge research on spine and spine-related injuries.